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Website Valuation Multiples by Niche: Complete 2026 Market Data

Different niches command dramatically different valuation multiples. A finance site and a pet blog earning the same profit can sell for wildly different prices. Get the complete niche-by-niche multiple breakdown with real market data from recent sales.

James Okafor

James Okafor

Market Analyst · Jul 20, 2026 · 16 min read

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Website Valuation Multiples by Niche: Complete 2026 Market Data

Why Niche Determines Multiples

Two websites earning $1,000/month can sell for dramatically different prices based on niche alone. A personal finance site might sell for $36,000 (36x) while a general entertainment site sells for $24,000 (24x). Same numbers, 50% different valuation. Niche affects valuation through advertiser demand (RPMs), buyer demand, growth potential, and perceived risk.

Get a niche-specific valuation using our free valuation calculator. See real-time trends on the market trends dashboard.

Complete Multiples by Niche Category

Personal Finance: 34-42x ($18-45 RPM). Health and Medical: 32-40x ($12-30 RPM). Technology and Software: 30-38x ($10-25 RPM). Home and Garden: 28-36x ($8-18 RPM). Outdoor and Recreation: 26-34x ($6-15 RPM). Food and Cooking: 26-34x ($8-18 RPM). Travel: 24-32x ($5-14 RPM). Lifestyle and Fashion: 24-30x ($4-10 RPM). Entertainment and Media: 22-28x ($3-8 RPM). Pets and Animals: 26-34x ($6-14 RPM).

Trending up: AI and automation, sustainable living, home wellness. Trending down: Crypto and NFT, generic product review sites, AI-generated news aggregation. Niche selection determines your revenue potential, buyer pool, and exit multiple. Get a niche-specific valuation before buying or selling.

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