Website Market Trends
Real-time insights into website acquisition multiples, niche performance, and transaction volume across our marketplace.
2,487
$48.2M
18
36x
+34%
98%
Monthly Transaction Volume
Number of completed deals and total transaction value per month
SaaS Multiples Rising
SaaS and subscription-based sites now command 50–55x multiples on average, up from 44x a year ago. Recurring revenue is increasingly valued by buyers.
Faster Time-to-Close
Average days to close a deal dropped from 26 to 18 days over the past year, driven by more prepared buyers and streamlined due diligence processes.
Finance Niche Dominates
Personal finance sites represent the highest total transaction value in Q1 2026, with 72 deals averaging $62k each — a 12% increase year-over-year.