Sell My E-commerce Store
Turn Your Online Shop into a Payday
You built the brand, sourced the products, and grew the customer base. Now cash out. Sell your Shopify store, Amazon FBA business, or DTC brand to verified buyers — keep 92% of your exit with our 8% success fee and close in as little as 18 days.
Which E-commerce Stores Sell Best
Buyer demand varies by platform and model — here's what attracts premium offers
Shopify Stores
The most in-demand e-commerce acquisition. Buyers love the clean dashboard, app ecosystem, and easy transfer process. Shopify stores with 12+ months of sales history and diversified traffic sources command the highest multiples.
Amazon FBA Businesses
Strong cash flow but platform-dependent. Buyers scrutinize Account Health ratings, IPI scores, and PPC efficiency. FBA stores with brand registry and unique products (not arbitrage) get premium valuations.
WooCommerce / Independent
Full control over every aspect — hosting, design, payment processing. Higher operational complexity but also higher margins. Buyers value the independence from platform risk.
Dropshipping Stores
Lower multiples due to thinner margins and supplier dependency. Stores with exclusive supplier agreements and strong branding outperform generic dropshipping sites. Buyers want documented supplier relationships.
Print on Demand Brands
Design-driven businesses with loyal audiences. Strong brand identity and repeat customers drive premium valuations. Stores with owned design IP and social media following get the best offers.
Mobile-First DTC Brands
Instagram and TikTok-native brands with strong social proof. High growth potential attracts growth-focused buyers. Documented CAC and LTV by channel is essential for premium valuations.
Pre-Listing Preparation Checklist
The work you do before listing directly impacts your sale price and speed
Organize Financial Records
Compile 12–24 months of sales data, COGS, shipping costs, ad spend, and net profit by month. Clean, organized P&L statements are the #1 thing buyers look for. Verify all data against payment processors and bank statements.
Document Supplier Relationships
List all suppliers with contact info, order history, MOQs, lead times, and exclusivity agreements. Suppliers who will work with a new owner are gold. Suppliers who are personally tied to you are a liability — transition those relationships before listing.
Value Your Inventory
Separate inventory into: fast-moving (sell within 30 days), slow-moving (30–90 days), and dead stock (>90 days). Agree on whether inventory is included in the sale price or sold separately. Clear inventory valuation prevents post-sale disputes.
Audit Marketing Channels
Break down customer acquisition cost (CAC) by channel: Facebook Ads, Google Ads, TikTok, organic, email. Buyers discount stores with 80%+ dependence on a single ad channel. Diversify before listing, or document why your single channel is sustainable.
Review Customer Metrics
Calculate return rate, chargeback ratio, customer LTV, and repeat purchase rate. Address negative reviews and BBB complaints before listing. Healthy repeat purchase rates (20%+) signal strong product-market fit and justify premium multiples.
Prepare Platform Transfer
Document the exact Shopify/Amazon/WooCommerce transfer process. Shopify: staff account → ownership transfer. Amazon: brand registry transfer, account admin change. WooCommerce: hosting migration, database export. A clear transfer plan increases buyer confidence.
What You Keep: Fee Comparison
At every price point, an 8% fee keeps thousands more in your pocket
| Store Sale Price | You Keep (BSW 8%) | You Keep (Broker 15%) | You Save |
|---|---|---|---|
| $25,000 | $23,000 | $21,250 | $1,750 |
| $50,000 | $46,000 | $42,500 | $3,500 |
| $100,000 | $92,000 | $85,000 | $7,000 |
| $250,000 | $230,000 | $212,500 | $17,500 |
| $500,000 | $460,000 | $425,000 | $35,000 |
On a $500,000 store sale, you keep $35,000 more. That covers your next inventory order.
Why Sell Your E-commerce Store with BuySellWebsites
Buyers Trust Verified Listings
We manually verify sales data, supplier relationships, and platform account health before your store goes live. Pre-vetted listings attract serious buyers who close faster and negotiate less.
8% Fee, Not 15%
Traditional e-commerce brokers charge 10–15%. We charge 8%. On a $250k sale, that's $17,500 more in your pocket. No listing fees, no hidden costs — you only pay when you sell.
Sell in 18 Days Average
From listing to close in under 3 weeks. Faster than any traditional broker. Because our buyers are pre-vetted and ready to transact, deals move quickly with less back-and-forth.